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Automation is huge for scaling a company and I got this question the other day it was what are all the tasks that can be automated in running a digital agency and it’s more tasks than you think so what I did is I broke an agency into its three parts and I want to run through what all these tasks are that you could think about automating or hiring someone to fill so there are three sections of a digital agency sales marketing and production I put them in this Google sheet and under sales there’s everything that sales does it if you want to think about automation you want to think about automating each individual part and I would say sales does basically three things that could be automated lead generation cold emailing and cold calling lead generation you can automate finding the leads with some of the tools we talked about on this channel you can automate doing the leads by going to up work and hiring a freelancer all that cold emailing is the same way there are tons of companies out there that will help you automate your cold emailing experiment 27 is one of them if you’re a digital agency cold calling the same way there are plenty of phone farms there are plenty of cold calling companies that will help automate that and the way to think about automation is how can I break these tasks into the smallest parts and then find companies to fill those roles or freelancers to fill those roles and what i’m doing here is breaking down an agency into these parts just to show you the mindset your business might not be these exact same things but you can think about automation in the exact same way and that brings us to marketing so for marketing there are three things so finding channels that work whether that is cold emailing or cold calling or PPC or directories or SEO or the wide swath of things finding channels that work pitching yourself in emails to the press or to podcasts and then creating the actual content and all of these three can be automated or hired for finding channels there’s a great agency in New York called ladder digital and all they do is use PPC to test two different channels for software-as-a-service startups so that can totally be automated you can also hire for this one the other one worth automating our pitch emails getting you in front of the press there are PR companies that are way better than what you would have internal that you can hire to help pitch yourself to the press or you can hire somebody to do it internally creating content is another one you know some people hire an intern I like to create the content myself for this channel because I think the founder of a company has a unique insight and should be creating content but you can also outsource it and there are plenty of companies that do that and then the other part of marketing that we’re missing is the execution on the actual channels right hiring somebody to do PPC or to do SEO once those channels are found for your specific company because each company is going to have different success with different channels right cold email might not work for you after you test it LinkedIn marketing might not work for you Twitter might not work so it’s all about testing different channels and that’s that’s why I have that as the most important thing on the marketing side and then finally if you’re in coding or you’re in a development agency production is also broken into three parts that can be outsourced as well tech architecting is one of the most important and the highest value activities when it comes to planning out code so choosing what language to coded in choosing how everything is going to be lined up and where the data is going to be stored and all the testing plans and what to run it on that’s very important but it’s also something that you can hire a consultant for you can outsource that coding and design if you’re in America look at South America or Eastern Europe try to find a designer or coder there you can get similar quality or if you’re in a big city like New York and charging 150 250 an hour look at the middle of America right look where I am right now in Wichita you can find good designers for fifteen twenty dollars an hour whose quality rivals that of the big city so you can outsource that easily and then quality assurance is the same way there are companies like applause or user testing where you can go and have all your testing handled there are also companies out there that will outsource their labor to you so using a site like upwork you can outsource your quality assurance that way so that’s just something to think about a good thought exercise for you to go through is to break down the type of work that you’re doing similar to what we did in this Google seat today and think about what do you not like doing or what could
