Ecommerce Sellers

Overview

think the aha moment for us was four or five years ago when we really started to understand the impact that Macy’s calms business was having on the total we’d be able to show that for every dollar we invest in search we drive six dollars of sales in store so our core customer are women 25 to 54 they are our lifeblood and we’ve spent a number of years building that relationship with them one thing we know about customer is they want what they want so when they go online or they’re on their mobile device or they come into our store.

they want that blue sweater in a size medium the probability per trading out that blue that she loves is very slim we developed years ago the ability to expose our in-store inventory on the website with Google local inventory ads we’re able to expose that local in-store inventory to the customer when she’s on the go so as she’s five blocks from the store sure we can tell her she can click and buy from Macy’s calm but we know that what’s really gonna drive her action is to see that there are eight right now in the store that’s five blocks away in her size in the color that she wants so if a search takes place on a mobile phone and a customer’s near a store she can go into that store and take advantage of that item she can also click through that ad and purchase from Macy’s calm and the bottom line is we’re indifferent to whether she converts in the store or online we just want her to shop with Macy’s so we’ve taken all of our insights from our partnership with Google and we’ve started to be a lot more flexible and a lot more neutral about where the purchase is taking place based on what we see really driving the business and that incentive of growing the number of omni-channel customers is something that we have shared over the last couple of years we used to have two separate siloed budgets we really now have one marketing budget and we look at what’s the best way to spend that what’s the best allocation what’s the best media mix whether it’s digital offline how do they work together to deliver yeah of course the most sales but really that best customer experience you Up next

40.34% Increase in sessions

32.12% Increase in number of users

51.04% Increase in page views

5.21% Decrease in bounce rate

Organic Search Results

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  • Connect with pre-qualified customers
  • Save time and money
  • Rely on an experienced and knowledgeable team
  • Online Reputation Management

Keyword Ranking

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  • Connect with pre-qualified customers
  • Save time and money
  • Rely on an experienced and knowledgeable team
  • Online Reputation Management

Google Adwords Results

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  • Connect with pre-qualified customers
  • Save time and money
  • Rely on an experienced and knowledgeable team
  • Online Reputation Management

Social Media Marketing

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  • Connect with pre-qualified customers
  • Save time and money
  • Rely on an experienced and knowledgeable team
  • Online Reputation Management