As an expert in creative field you always admired that How to make an impact? How to be an influencer ?
Today I am going to share some key strategy to position yourself in the saturated influencers market so that you or your brand can stand out and get all necessary attention from your audience.There are specific things that people are doing right and then that people are doing wrong to gain followers. I went back and kind of deconstructed what I did to get to my first few followers.
Tip number one is to Just Start. Most people do not start for a very long time because they were scared of what people would think or have expressing themselves or trouble speaking. Sometime they have trouble articulating actually so that stopped them for a long long time.Honestly guys just do it if you feel like you can make a positive impact and influence people in a positive way then you should go and do it.Don’t be scared out about what people say and if you really feel it in your soul like when you want to start you will not get to sleep at night sometimes until you start edit so you like, just start it just do it .
The second point is something so important and it is to find your niche to be very clear on why people should follow you Instagram is so saturated that there needs to be a reason why people follow you and you need to make that clear straight away so when people go to your Instagram before they’re following you you sort of you know that your six photos and your bio they can know straight away yes you want to foil this person or no darter and it’s really good to be clear because you do only want people following you that you the kind of things you stand for and you’re about personally when I’m about to fire some one go to their bio I’ll have a quick skim over photos and then I decide then and there this is all about finding your niche so if you’re a really into fashion make it obvious that it’s a fashion sort of Instagram so personally Mir does health and fitness I definitely put in a bit of fashion a bit a lifestyle but basically majority of my posts are health and fitness and you can see that because I try and do a workout and recipes and like kind of health tips every single week also same thing with this point is to find a point of difference so obviously I am fitness and-health but when I was running up to 100k I also was a law student so that was kind of my point of difference so obviously you can be in these big categories of health and fitness like fashion bloggers all that sort of thing but try and have a point of difference just because there’s so many fashion bloggers there’s so many fitness and health people you need to find your point of difference and you need to make clear so like put it in your bio or like make sure you’re talking about it so people know what your niche and your point of difference the reason they want to follow you basically.
now the third point and this is probably my favorite point because I feel like so many people miss this point and it is to add value I know it’s kind of hard because there are some Instagram where the person just looks extremely pretty and they put an emoji as a caption and you don’t get any value from there you’re like their account but so many people are following them and guys that’s kind of like the 1%I have found I specifically don’t follow those people I follow people who give me value in some way personally I wake up go in my phone it’s kind of like reading the newspaper I love learning new things I love being informed so make sure your account whether it’s Instagram or YouTube is adding value in some way me personally you go now I love informative videos kind of like this when I’m telling you specific things do do this but also if I’m doing a day-in-the-life I always have like little tips and tricks on how to be healthier I know that you guys really like that and so I’m more of like an informational sort of person and even on my Instagram captions like some are quick and short I personally don’t like reading novels every single time but you need to mix itup and some captions need to add value to that person and also just because I’m talking about I do informational sort of captions and videos that doesn’t necessarily have to be that also I follow accounts that they’re not about fitness and health are not informational they’re extremely funny or they just make me feel really good when I’m reading the post or they make me laugh find what value you can give to your audience so don’t just put an emoji add some sort of value to your audience because honestly I feel like gone are the days where you can just put an emoji I know there are some massive accounts that do that personally also do you want to be someone who you know puts an emoji or do you want to be someone who adds value and impact someone’s life I knowthat’s very extreme but personally that’s the people I follow and I personally think those are the people who will sort of last longer.
okay the fourth point guys is to Be vulnerable and show your personality.Don’t follow anyone or follow someone and then I do this thing where every couple of weeks I go through my feed and if there’s a post where it makes me feel crap about myself or if I just like don’t feel any connection to the person I will unfollow them it’s not nice to show your bad sides and be vulnerable and show your weaknesses this is what is going to gain connection with your audience but for example me I show you guys everything I show you when I’m like really down I’ve got stuff with my hormones I’m feeling really crappy I also show you my really good day I’m feeling motivated and awesome and you know on track I’m not gonna lie so I didn’t start YouTube because most you tubers have this really like extroverted loud personality and I’m like you guys know that I’m just not like that I’m quite serious I’m quite chill and so I thought to be on YouTube you had to be that sort of person but you don’t have to be like everyone else also like share your life I showed you guys my wedding with Tim and all the laid up and my family stuff and I don’t know like I personally only follow people that I have a connection to because I feel like I’m friends with them girls who you know not necessarily girls but people who just like post photos and you’re like do they have a girlfriend or husband or you know like do they have a dog like oh I don’t know you just don’t know much about them you don’t really have a connection with them and it’s so much easier to unfollow them and also not being as involved in like what they’re doing so if they bring something out or you know they’re promoting a product you like kind of don’t care but if someone who’s like literally you feel you have a lot of stuff in common you’ve gone through their ups and downs with them like you just have that connection and that’s why people stay it feels weird at the start to share your life with a lot of people or you know to people you don’t know but I personally think if you do want to be bigger on Instagram and you want people to be invested in your life and you really want to be you you need to share your personal life and you need to be vulnerable so my last and final tip is to be yourself be real be authentic I personally can tell when someone is kind of like putting on a personality or you’re just kind of like I don’t know I don’t I don’t feel like you’re being real with me and I personally never follow those people because like I said I need to have a connection with someone true follow them and be invested in their life and so like I was saying before I didn’t do youtube for a longtime because I thought I didn’t have the personality for it I’m not that loud I’ma bit introverted I’m a bit more serious there will be people who like your sort of personality but if you’re not yourself like people who notice I feel like I can really like see right through people when they’re not like the real authentic self if you’re not producing content that feels good and like authentic to you I feel that also shows for example I did a QA the other day about like what content you guys wanted to see so I like screen shot the ones that felt good tome those like stuff that you guys wanted me do and I just like was like although like I’m just not interested in it it doesn’t feel good to me I just would never do it so I won’t and also I remember telling you guys awhile ago that I didn’t go to certain events that I know a lot of big Instagramers and youtubers were going because it just didn’t feel like me and I feel like you guys would have felt that and I feel like you appreciate that I only do content that feels like me make sure you stay true and authentic because you will find your people like just because everyone follows you know this certain person because they do that like don’t do that because you will find I guarantee you’ll find your tribe you’ll find your people who love you for you and your personality so there’s just no point on copying someone and not being authentic because you won’t be able to keep it up and it will show through your content basically what I do is before I think about content like posting on Instagram or doing YouTube or even if I am taking on a promotional deal or anything like that I always think about you know if I was to do this I don’t mentally think about this but this is a good way to think about it like if I was to put this in a caption or do this in a video if my best friend saw it would she know that it’s me being authentic or would she be like um I don’t know that’s kind of like how I sort of think about it because I honestly feel like you guys are my friend and you guys are gonna know so there’s no point at all not being authentic personally I think being an influencer is like one of the most excessively if you were like making positive impact sand influencing someone in a positive way like it is the greatest job thing ever so I wanted you know you guys if you want to do it like I want you to doit because yeah it has just given me so much joy and it is my favorite thing to do to produce content and talk to you guys and beyond here so I did want to do this sort of video if any of you guys are thinking about it anyway